Privacy
This page explains, in plain words, what MediaTrove stores, how your uploads are processed, and which other companies help us do it. MediaTrove is run by 123TEQ, LLC. MediaTrove is an early product, and this page describes how it works today.
This website
This website counts visits with Umami, an analytics tool we run on our own server. It records which pages are visited, which buttons are clicked, the referring site, and your browser, device type and rough country. It does not set cookies, does not follow you to other websites, and records nothing if your browser sends Do Not Track. There are no advertising scripts. Our hosting provider, Cloudflare, handles every request and may keep standard technical logs, such as IP addresses.
The search box on the home page searches our own sample library. We keep the words typed into it, to learn what people look for. Please don't type personal details into it.
When you book a demo
The form asks for your name and email address, and, if you choose, your organisation and what you'd like to explore. We store these details in our database and email them to our team, and use them only to reply to you and to count how many people ask for a demo. We don't add you to a mailing list. To have your request deleted, email us at the address below.
When you set up a library
To set up a library we ask for a library name and your email address. We email you a setup link. When you open it, we create your library and your account, and our team is told that a new library exists. Your password is stored only in hashed form. A new library starts with a few sample photos and videos; you can remove them in one click.
Inside the app
The sign-up, sign-in and library pages use the same Umami analytics, and also record sessions (pages, clicks and scrolling, with anything typed hidden) so we can find and fix problems. Recordings are kept 30 days. Turn on your browser's Do Not Track to opt out. We count searches in each library (when, what kind, how many results) to see how MediaTrove is used; we don't keep the words you search for in your library.
Your uploads
- Where they are kept. Your files are stored with Cloudflare (storage and database). Each library is separate: people signed in to one library can't see another library's files. Everyone signed in to your library can see everything in it.
- How they are processed. To describe, tag and search your media, MediaTrove sends it to these services:
- Photos, PDFs and still frames from your videos are sent to an AI model (Google Gemini, reached through OpenRouter) to be described and tagged.
- File names, descriptions, tags, notes, transcripts and the words you search for are sent to an AI model (OpenAI, reached through OpenRouter) to make search work.
- Videos are prepared on Modal, a computing service, and the speech in them is transcribed by Cloudflare's AI service.
- Faces. MediaTrove finds faces in photos and videos and groups similar faces together. It never names anyone; a person in your library types a name. “Forget this person” deletes that person's face data and name tags and keeps the files. Face data is sensitive: please make sure the people in your media are happy for it to be used this way.
- Objects you teach it. If you ask MediaTrove to watch for a thing, your photos and video frames are looked at on Modal to find it, and small pictures of what it found are stored in your library for you to check. “Stop watching” deletes those pictures, the examples you gave and the tags.
- Sharing. A share link lets anyone who has it open one file, without signing in, until the link expires or you revoke it.
- Deleting. When you delete a file, it is deleted permanently, together with the frames made from it. There is no undo.
Closing your library
To close your library and have its contents deleted, email us at the address below.
Contact
Questions about your information: hello@mediatrove.ai.